2024: The Year of Both-And

As we step into a new year, we at Masterworks take time to look in the mirror. One of our core tenets is to live in the tension between big principles. Seeming paradoxes converge in bizarre and beautiful ways in fundraising and marketing — art and science, hearts and minds, data and beauty, tested and innovative, persons and data. The core of our work lies in our ability to weave these seemingly conflicting priorities into a cohesive tapestry. They’re not either-ors — they are both-ands.

We challenge our team to consistently pursue both mission and mastery. Our business’ mission stems from a profound passion for the impactful, life-changing work of our clients. We never want to lose sight of these Kingdom-changing missions. We're driven by a passion for the organizations we support. Simultaneously, we pursue mastery. What defined excellence in our work five years ago is not the same today. We remain committed to continuous learning, challenging our own assumptions, and refining our craft. Mastery also involves harnessing top-notch technology, leveraging contemporary data science, and attracting the brightest minds to our work and industry. Mastery is essential as we walk alongside ministries that are navigating the dynamic demands of the present moment.

This year (and every year) at Masterworks, we recommit ourselves to being boldly both-and, working with our clients to catalyze a renaissance in fundraising, marketing, and communications. Here's to 2024 being the best year yet in helping incredible ministries accomplish their missions in the world!