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Data &Analytics

The best decisions are informed ones.

Schedule a Data Consultation
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Take the Guesswork Out of Quarterly & Annual Planning

Unlock Your Data and Build Plans To Grow Your Ministry

Partner with Industry Experts to Maximize your Fundraising Efforts

Our Data Products

Spend less and generate more

Masterworks Response Index

Masterworks Response Index (MRI) is a proprietary donor segmentation model that helps nonprofits increase net revenue by predicting donor response and value, optimizing communication timing, and improving efficiency.

Lower your spend on each mailing while reaching the donors most likely to respond.

Understand donor behavior

Donor Management Scorecard (DMS)

Donor Management Scorecard (DMS) gives  unparalleled insight into your donor file’s history, habits, and overall health. Know who could give, who already gives, who has potential to give more,  and how to cultivate a meaningful experience for your most consistent donors!

Clean data is
clear data

Hygiene & Append Services

Masterworks provides cleaned data to your organization's donor file using industry best hygiene practices.
We also can append (or add) a bundle of consumer-complied data and a variety of demographic attributes to your donor file to maximize insights.

Looking for something specific?

We understand that organizations have different needs. Schedule a data consultation to see how we can create a tailor-made plan to meet your goals.

35

years of experience

700

nonprofits served

$1BN

dollars raised

"Ever since partnering with Masterworks, our fundraising initiatives have experienced a remarkable transformation. Through various data-driven techniques in direct mail selection with MRI and online with digital media, we've honed our strategies to target areas with the most promising returns. The Net Profits we now generate truly reflect the effectiveness of these methods. Partnering with Masterworks has been a breath of fresh air for our organization. For any Christian Nonprofit looking to amplify its fundraising, I highly endorse Masterworks. It's my sincere belief that any Christian Nonprofit seeking to elevate their fundraising would greatly benefit from Masterworks' expertise."

Linda

Director, Focus On The Family

“Masterworks has been an integral part of SAT-7 USA’s marketing success. The team continues to develop strategies that remind ministry partners of their impact and share SAT-7’s mission with a new audience eager to learn about multimedia ministry in the Middle East and North Africa. Masterworks employees have always been enthusiastic and encouraging. They are good listeners and quick to learn and translate the mission of SAT-7 into action plans that get results. Masterworks did not just partner with SAT-7 to complete projects and reach goals; they became part of the SAT-7 team.”

Joe Willey

Director of Marketing and Communications, SAT-7 USA

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Zachary Neel

CEO - Sitting on the Couch

“Masterworks has been and continues to be a great marketing partner with us here at Prison Fellowship. Together we innovated in ways that have grown revenue, retained our donors and engaged with them relationally. Further, their heart is in the right place. They’re right here in the ministry with us, caring about our major program initiatives and the people we serve both in and out of prison. What they create on behalf of Prison Fellowship comes from a place of deep empathy and a shared love of Jesus. I couldn’t recommend them more highly.”

James Ackerman

Former CEO and President, Prison Fellowship

“Masterworks isn’t just a fundraising powerhouse, they are true ministry partners who care about every part of the Orange County Rescue Mission. They walk step for step with us to serve the least, the last and the lost in our community. Thank you, Masterworks!” 

Jim Palmer

President, Orange County Rescue Mission

“I think of Masterworks as an extension of our staff…not just an agency, but a partner who wants to help us to bring hope to the homeless by alleviating suffering, promoting dignity and instilling self-sufficiency…as an expression of the ongoing ministry of Jesus Christ.” 

Tim Marks

President & CEO

“Our fervent desire is to see that men, women and children in the Twin Cities who are experiencing homelessness know that they are not alone. With us they can find freedom and transformation. What a joy to have a partner in Masterworks who believes in our mission and brings the power of their resources to fulfill it.” 

Dr. Charles P. Morgan

CEO, Union Gospel Mission Twin Cities

“Masterworks is so much more than a marketing agency — they are true ministry partners who consistently go above and beyond in strategy development, delivery of results and innovation. Masterworks is a significant part of our team — they model the Christ-centered values and authentic relationships we seek to establish with donors, field partners and staff.” 

Laurel Milton

Vice President, Development and Global Events, Josh McDowell Ministry

As a marketing director, I'm responsible for quality across our communications. As we all know,  all roads lead to data in any channel. So thankfully, Cassandra and the team at Masterworks conducted a thorough audit of our existing data, identifying inconsistencies and outdated information.

It's great to have a partner who can help ensure accuracy across donor records and who helps integrate data across our multiple systems and platforms.


Our organization has already seen the benefit of cost savings in our email, print, phone, and other marketing campaigns, simply by reducing waste in undeliverable mail, bounced emails, and wrong numbers. Plus, these updates enabled our Development Team to have more two-way meaningful engagements among our Middle and Major Donors.”

Marie Hunsucker | Marketing Director, CityTeam

Like so many nonprofit fundraisers and marketers, I wear a lot of hats. Coming off of the big spikes we saw from the pandemic in new donors and tons of generosity, it had been a few years since our organization refreshed all the donor records with new email and mailing address updates, phone numbers, and other important contact info.

Masterworks quickly helped provide me and my team with more accurate information across our donor file. Plus, since I'm also responsible for Major Gifts, I was able to get valuable demographic data such as wealth information, birthdates, and much more. This is already helping us build stronger relationships with our faithful donors and also will help us achieve better results through more efficient campaigns.”

Scott Pernice | Director of Development, Modesto Gospel Mission

“Accurate data means everything for effective marketing campaigns. Our organization recently refreshed the bulk of our donor records with help from Cassandra and the team at Masterworks. They conducted a comprehensive audit, identified outdated information, and provided refreshed data in a format that best meets our CRM needs.

This data hygiene help was quick and affordable. Now, our ministry is even more prepared for fall fundraising. Plus, this enables our Development Team to better connect with supporters.”

Kristi Nichols | Senior Marketing Manager, Orange County Rescue Mission

Let’s Get Started!

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