Insights Lab

Explore nonprofit fundraising insights, experiments, research, videos, and more to inspire new tactics to multiply your impact.

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Articles

Show Your Work: How Content Solves Your Nonprofit’s Biggest Problem

Show Your Work: How Content Solves Your Nonprofit’s Biggest Problem

Joy Beth Crownover

How to Build a Homepage That Thrives

How to Build a Homepage That Thrives

Isaiah Simpson

Gen Z Doesn’t Want to Donate, They Want to Belong

Gen Z Doesn’t Want to Donate, They Want to Belong

Blythe Hill

Your Matching Gift Language Matters

Your Matching Gift Language Matters

Ben Cockrel

The Secret to Growing Monthly Donors

The Secret to Growing Monthly Donors

Jaclyn Jones

Experiments

Optimizing for Mobile: A Step Toward Higher Donation Rates

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The Simple Popup Change That Drove More Traffic

By Jaclyn Jones

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Evolving Direct Mail and Digital Donor Strategies

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Videos

Cracking the Code on Donor LTV

Cracking the Code on Donor LTV

56:33 | Jaclyn Jones & Carly Berna

Effective Ideas to End the Year Strong

Effective Ideas to End the Year Strong

55:51 | Jaclyn Jones & Seth La Tour

Amplifying Rescue Mission Impact in 2024

Amplifying Rescue Mission Impact in 2024

42:40 | Jaclyn Jones

Increasing Your Brand Passion

57:27 | Jef Miller

The Future of Direct Mail Cultivation

The Future of Direct Mail Cultivation

50:07 | Masterworks

Research

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Reports

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Cracking the Code on Donor Long-Term Value

Learn valuable insights, practical tips, and success stories to help your rescue mission organization better understand the evolving landscape of fundraising.

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Rescue Mission Benchmark Report

The Virtuous and Masterworks Rescue Mission Benchmark Report 2025 provides a detailed analysis of fundraising performance metrics for rescue missions from 2018 to 2024. Key findings include:

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Welcome to the Digital Age Edge

Is your nonprofit or ministry ready to start growing your digital fundraising and harness new technology to bring life to declining fundraising tactics?

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