As content and data become more readily available, the amount of information becomes more overwhelming. Narrowing in on key metrics helps you sort through the hundreds of available key performance indicators (KPIs) and more quickly assess performance, allowing you to increase investment or pivot more efficiently.
But what are the key trends a development team needs to
focus on?
At Masterworks, we’ve been obsessed with data for decades. We specialize in analytically led fundraising. And that means our team and clients must have quick access to clean data and an agreement on the objectives and how we measure performance.
Here are the charts and KPIs we consistently report on and
why these are the ones you need to pay attention to.
Fundraising isn’t just about raising money—it’s about more people experiencing the hope of Jesus.
At Masterworks we help ministries find and engage the right supporters through data-driven strategy, predictive modeling, and personalized donor
experiences.
Digital-first, people-focused, mission-driven.
Part of Masterworks Inc., a collection of companies supporting kingdom work, a part of Gloo.
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