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Donor Sentiment Benchmark Test

Masterworks NPS Pilot — Be the First to See What Drives Donor Loyalty

Stop guessing why donors leave. Start knowing.

Your transactional data tells you what your donors do. But it can’t tell you why they stay loyal or—more importantly—why they walk away.

Join the exclusive Masterworks Donor Sentiment and Benchmark Test and get a free, data-driven look into the emotional drivers of donor loyalty.

For the first time, we’re linking sentiment directly to giving behavior to give you an unparalleled edge in building your retention strategy.

Donor Sentiment Benchmark Test

How’s it work?

You securely share 2,000 donor email addresses.

We handle the survey design, deployment, and analysis.

You get the insights: Receive your custom report full of game-changing intelligence.

Yes! I want to be part of the pilot!

This test will allow us to benchmark:

Donor Commitment Score

Their stated intention to keep giving

Customer Loyalty Index

Their emotional connection

Net Promoter Score (NPS)

How likely your donors are to recommend you

Re-Giving Trendlines

Predicted future engagement

Masterworks Predictive Models

Integrate into future strategy

Donor Lifetime Value by Sentiment Segment

Go beyond the numbers. Get actionable intelligence.

Relying on LTV and gift frequency alone is like flying blind. You’re missing the crucial insights that can transform your fundraising from reactive to predictive. This pilot is your chance to uncover the why behind the what.

As a pilot partner, you get a complete, turnkey analysis at zero cost. Your free intelligence package includes:

You’re in good company

These forward-thinking organizations are already signed up to unlock the future of donor retention. Don't get left behind.

Ready to unlock your most powerful retention tool?

Spots in this free pilot are limited and filling up quickly. Secure your place today to get the insights your competitors wish they had.

Step 1: Tell us about yourself

Please complete all fields:

Are you a current client of Masterworks?
Do you use MRI (Masterworks Response Index)?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Step 2: Upload your donor file

Upload a Google Sheet, Excel file, or CSV that contains at least 2,000 unique donor records.

The first two columns of your file must be:

Donor Email Address

Donor ID (a unique identifier from your CM

Google Sheet URL
Or
UPLOAD FILE

Acceptable files: Excel (.xlsx), or CSV (.csv)

🔒 Your data is secure. This information will be used solely for the purposes of administering the NPS survey and will not be shared or stored beyond this project.
Once submitted, our team will review your file and be in touch with next steps.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Fundraising isn’t just about raising money—it’s about more people experiencing the hope of Jesus.

At Masterworks we help ministries find and engage the right supporters through data-driven strategy, predictive modeling, and personalized donor
experiences.

Digital-first, people-focused, mission-driven.

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