Download the Guide

In today’s fundraising landscape, understanding donor long term value (LTV) is no longer optional. Acquisition costs are rising, retention is slipping, and nonprofits need smarter ways to grow sustainable revenue. That is why Masterworks created this comprehensive guide, equipping fundraising leaders with the formulas, frameworks, and tools to unlock donor LTV.

This guide is designed to help you not only measure the true value of your donors but also apply that knowledge to drive smarter acquisition, stronger retention, and healthier growth.

Inside, you will find:

Clear explanations of the LTV formula and how to apply it

Worksheets and templates to calculate your organization’s LTV

Practical strategies to improve retention, frequency, and upgrades

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Thanks for downloading the resource! We hope it gives you practical tools and insights to better understand and grow your donor long-term value. Keep an eye on your inbox for more tips and strategies from the Masterworks team.

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