Webinar: Is Your Welcome Series Ready for January?

Your fall campaigns bring new donors in. What happens next helps determine whether they stay.

Join Jaclyn Jones, Masterworks Chief Philanthropic Economist, and Kellie O’Brien, Masterworks VP of Strategy, to explore how the first weeks after a gift shape donor retention and long-term value, and how to build a welcome experience that encourages donors to give again.Drawing on donor research and a practical welcome journey, we’ll connect the evidence with the execution: timely gratitude, meaningful impact updates, opportunities for personal connection, and relevant invitations to continue giving. You’ll leave knowing what to review now so your welcome program supports new Q4 donors from their first gift through January and beyond.